The goal
What we found
Your Google ad's headline is another electrician's name
What it costs: "Joondalup Electrical Services" is a different, older Perth electrician (established 2000, 2,092 Facebook likes). It's not really costing you the click, most people searching just want an electrician and you're a real one, so you're still winning plenty of that job. But it means every new customer meets that name before they ever hear "Joondalup Electrical Contracting", so you're building someone else's brand recognition instead of your own. There's a bigger, cheaper way to build your own name and rank higher long term sitting right there too: you're on 14 Google reviews while your closest competitors sit on 50 to 435 (see finding 3).
The fix: Not urgent, it's not costing you the click. Worth moving the headline to your own name once you've built the review base and reputation to stand on it without losing the traffic.
Your ads say "fully insured". The certificate they're insured under expires in days.
What it costs: If that cover lapses before it's renewed, every ad and page claiming "fully insured" is a claim you can't back up, right when a customer is deciding whether to trust you inside their walls.
The fix: Confirm the renewal with your insurer this week. Update the date on the page the moment it's done.
14 reviews, next to competitors sitting on 50 to 435
What it costs: You're ranked position 3 on the map with the second fewest reviews of anyone in the top six. That spot is being carried by your name and location alone, not by proof, and it's the cheapest thing for a competitor to take off you.
The fix: Text every customer a review link the same day the job's done, not with the invoice later. One line, one link.
500 people a month search "switchboard upgrade cost" in Perth. Nobody's chasing it.
What it costs: A switchboard upgrade is worth $800 at the low end. Even 2 of those 500 searches becoming a booked job a month is $1,600 sitting on a term nobody's competing for, and a switchboard job is the one that opens the door to EV chargers, extra aircon and solar at the same house later.
The fix: Build one page targeting this exact phrase, with a real price range on it. See the full page below.
The maths
One fix, done for you
Hey, thanks for taking a look at the audit.
I only spent about half an hour on your digital presence and found these four things. They're not the biggest issues out there, but they all add up to how you rank and how you show up online.
If you want to go deeper, I'd love to take a proper look at your paid ads, specifically Google and Meta, and hear a bit about your business and where you want to take it, whether there's a revenue number you're chasing. We specialise in Perth service businesses, tradies and schools included.
If any of this is worth a conversation, send me a message below and I'll give you a call.
Thanks,
Chris