What we found
Website is above average
Fixed-price quoting in writing before work starts, licence EC9674, “25+ years on the tools”, a 10-year workmanship guarantee, calls go straight to the owner Glen. Better built than most small trade sites checked.
No findable Facebook or Instagram
Searched multiple ways (business name, Glen, site:facebook.com combinations). Every result was a different, similarly-named Joondalup business or unrelated company. A genuine gap, not a rendering failure, since the searches themselves returned real, indexed results for other businesses.
Self-reported review count only
“5.0 from 11+ Google reviews” is the site's own claim. Search for an independent listing returned two other, differently-named Joondalup electricians instead. Could not verify JEC's own profile.
No stated response time
No mention of response time, auto-reply, or after-hours/weekend handling, despite listed hours of Mon-Fri 7am-5pm only.
How SAL's services could help
- Meta Ads (primary fit)With no Facebook or Instagram at all, JEC has no channel for retargeting people who got a quote but didn't book, or reaching homeowners with a job coming up who haven't searched Google yet. SAL's real proof point: one Perth electrician client (Nexus Electrical Co) getting leads at $41.57 each on Meta in a recent campaign, one client's one campaign, not a guarantee, but it shows the channel works for this trade and city.
- Conversion optimisationThe site is already ahead of most trade sites checked. The one addition worth making: a specific response-time promise next to the existing quote CTA, a small copy change, not a rebuild.
- Google AdsCould not confirm paid presence either way. Given they already rank organically for at least one broad term and the page already converts well (fixed pricing, trust signals), search ads on named high-intent terms would likely convert without needing a new landing page first.
Sources and limits
Direct fetch of joondalupelectrical.com, read in full (2026-09-07). Search for “Joondalup Electrical reviews Google” returned two different, unrelated Joondalup electricians, not this business, so the on-site review claim is unverified. Meta Ad Library fetch failed (socket hang up). Facebook/Instagram searches (business name, “Glen”, site:facebook.com combinations) returned nothing for this business specifically. Google Ads presence could not be confirmed as paid vs organic from the search tool used.