SAL Marketing Group

Joondalup Electrical ContractingMarketing Audit and Landing Page

Your website is built well. Google just sends it almost nobody.

1
New page, built for EV charger ads
~520
EV charger install searches a month in Perth
~19
Google visits a month to your whole site
~2 a week
New EV jobs to quote in your suburbs

How it works.

1Someone nearby searches"ev charger installation perth"
2Finds your pageBuilt for that exact search
3Fills in the formFour taps and their details
4Your phone rings. You quote the job.Their details land in your inbox
Chris Saldaris

Keen to chat? I'm Chris.

Pick whatever's easiest.

Call Chris, 0407 475 954 Send a text

1 Your new landing page

One page for people who want an EV charger.

~520 searches a month in Perth

Your EV page is good for Google. This one is built for ads.

Preview of the EV Charger Installation Perth landing pageA
For northern suburbs homeowners getting a charger

EV Charger Installation Perth

"ev charger installation perth", "ev charger installation", "home ev charger installation"

See your landing page

What the page does

  • Leads with your licence, fixed price and 10-year guarantee
  • Checks the switchboard first, using your own board prices
  • No menu to wander off. Short tap form and click-to-call.
Try the form

On the demo, the form comes to us. Live, it comes to you.

2 Where you're at right now

Your site is built well. Google just isn't showing it.

What's working

5.0 stars
from 15 Google reviews. That's a strong base to build on.
  • Your switchboard prices are right there on the page.
  • Your EV page already checks the board first.
  • Your licence, fixed prices and 10-year guarantee are front and centre.

What you're missing

Google's map for "electrician joondalup" shows First Choice Electrics, Hansberry Electrical and ACS Electrical. You're not in the top 11 links either.

~19 visits
a month from Google, across all 80 pages on your site.
"ev charger installation perth"
260
"ev charger installation"
210
"home ev charger installation"
40

Perth searches a month your two EV pages don't show up for.

  • ChargingWA has a page for each job, like "Residential EV Charger Installation, Morley". It sits second on Google.

Sources: Ahrefs, 29 Oct 2026 (estimates and Google's results); your Google Business Profile and sitemap, 29 Oct 2026; Google Ads Keyword Planner, Perth WA.

3 What Perth is searching for

EV charger searches are growing fast.

+37% in the last six months

From about 440 searches a month to about 600.

EV charger install searches in Perth, by month

02505007501,000Oct 25: 330 searchesOctNov 25: 260 searchesNov260Dec 25: 270 searchesDecJan 26: 380 searchesJanFeb 26: 410 searchesFebMar 26: 970 searchesMar970Apr 26: 700 searchesAprMay 26: 620 searchesMayJun 26: 500 searchesJunJul 26: 640 searchesJulAug 26: 560 searchesAugSep 26: 580 searchesSep
Show as a table
MonthSearches
Oct 25330
Nov 25260
Dec 25270
Jan 26380
Feb 26410
Mar 26970
Apr 26700
May 26620
Jun 26500
Jul 26640
Aug 26560
Sep 26580
Other searches, and what we'd leave out
  • "Electrician joondalup": about 260 searches a month. A good second ad later on.
  • Switchboard upgrade searches: about 160 a month. You already have strong pages for these.
  • We'd leave out emergency searches (about 670 a month). You don't take after-hours callouts.
  • We'd also leave out "ev charger perth" (about 210 a month). Many of those people want a public charging station.

Source: Google Ads Keyword Planner, Perth WA, pulled 29 Oct 2026.

4 What it could bring in

About 2 new EV jobs to quote every week.

All close to home, in the suburbs you already cover.

Google forecasts about 8 enquiries a month in your suburbs, about $138 each.

Source: Google Ads Keyword Planner forecast, 17 northern suburbs from your site, 30 days from 30 Oct 2026.

If 5 in 100 enquire
3.8
leads a month
$276 per lead
If 10 in 100 enquire
7.6
leads a month (our base case)
$138 per lead
If 20 in 100 enquire
15
leads a month
$69 per lead
The numbers behind the forecast

Set at $50 a day, Google expects to spend only about $1,050 a month (about $35 a day), because only so many people in your suburbs search. That buys about 76 clicks in 30 days, at about $13.82 a click. Doubling the budget adds nothing.

Budget optionSpend / monthClicksCost per clickAt 5%At 10%At 20%
$50 a day, bids capped at $30 (recommended)$1,04776$13.823.87.615.2
$50 a day, bids capped at $20$60961$10.063.06.112.1
$30 a day, bids capped at $30$90072$12.603.67.214.3
$100 a day, bids capped at $30$1,04676$13.803.87.615.2

Keyword Planner forecast, phrase match (your ad shows for searches containing these words), 30 days from 30 Oct 2026. Locations: Joondalup, Wanneroo, Currambine, Clarkson, Edgewater, Heathridge, Ocean Reef, Mullaloo, Hillarys, Mindarie, Butler, Quinns Rocks, Padbury, Craigie, Duncraig, Alkimos and Yanchep. It doesn't include negative keywords (words that stop your ad showing, like "public"), which we'd add. Forecasts move week to week.

What each job is worth

A home EV charger install starts around $600.

Some boards need work first. Your own price list puts a full board at $1,500 to $2,000 + GST.

What it takes to pay for itself

Google costs about $2,350 a month, ads and management. 4 charger installs covers it, or 2 with a full board.

Use your own numbers here. The package below is extra.

Proof, a different trade

A Perth concreter we work with switched his ads on, and his phone started ringing within two days: 19 enquiries in the first 46 hours, 29 by the end of the week.

Source: Meta Ads and the client's enquiry records, 22 to 28 Oct 2026.

5 What it costs

Start with the page.

Step one

Your EV charger landing page

One-off
$1,800 + GST
  • The page above, finished with your details and photos
  • Tracking, so every enquiry is counted
  • Tested with real enquiries before anything goes live

No lock-in contract. We work month to month, and you can leave with 30 days' notice.

What comes after the page
Monthly package

Meta Ads, video and follow-up, $1,499 + GST a month

  • A video shoot on one of your jobs: 3 Reels and 100 photos, our team on-site for 4 hours ($1,500 value, included)
  • Meta Ads on Facebook and Instagram, built, run and improved every month
  • Follow-up, so every enquiry gets a reply straight away
Add-on

Google Ads, $1,300 + GST a month

The Google campaign forecast above, built and managed, sending people to this page.

Ad spend is paid straight to Meta or Google, never to us. We recommend $50 to $100 a day. All-up for the monthly package, that's about $3,000 to $4,500 a month.

6 Next steps

The plan from here.

We have a chat

Call, text, or ask us to call you.

You confirm the details

Chargers you fit, call-back times, a job photo.

We finish the page

Your details, photos and tracking.

Ads go live

We check searches every few days.

Chris Saldaris

Keen to chat? I'm Chris.

Pick whatever's easiest.

Call Chris, 0407 475 954 Send a text

A few things to tidy up on your current site
  • Your site says "5.0 from 11+ Google reviews". Google now shows 15. Update it so you get the credit.
  • Your homepage title leads with "Electrician Perth Northern Suburbs". "Electrician joondalup" gets about 260 searches a month, and it's already in your name. Lead with it.

Source: your website and Google Business Profile, 29 Oct 2026; Google Ads Keyword Planner, Perth WA, 29 Oct 2026.